JOIN THE CONVERSATION

Every share counts in the social media conversation when there’s US$28 trillion at stake, and adding your voice to the mix in support of female economic empowerment, ultimately benefits everyone. Social media platforms are the new water cooler conversation starter, and liking, sharing or commenting on a personal or professional level is something that 2.46…

EDUCATION ROI? PRICELESS!

If budget cutbacks are placing team professional development opportunities in the crosshairs, consider this: 44% of employees cite a lack of opportunity for growth and advancement as a top source of work stress; and we all know that unhappy employees aren’t helping your bottom line. If we drill down to basics, we work to earn…

GAME CHANGERS

From a marketing tool originally populated by brand ambassadors, the role of the influencer has evolved into something more meaningful In 2017, CNBC tagged the social media market with an estimated US$1 billion valuation. Influencers get a bad rap in many quarters, and with some experts citing a decline in trust of peer authorities, along…

SISTERS ARE DOING IT FOR THEMSELVES

Encouraging more female entrepreneurs to join the swelling ranks of global women-led, and owned, businesses isn’t a tick box exercise, it’s an economic driver Women influence up to 85% of all consumer purchase decisions, yet men make up 85% of engineering and product design professionals. When 50% of the world’s population are women, where’s the…

DRIVING DIVERSITY

Five reasons why promoting diversity and inclusion is an imperative for sustained business success In the past, putting diversity and inclusion on the boardroom agenda has seen it sidelined under corporate social responsibility as a corporate governance and self-regulation concern rather than as part of a solid business strategy. Time for a reality check. Simply…

UNTAPPED, UNDERUTILISED AND (MIS)UNDERSTOOD

Why it doesn’t pay to underestimate the economic power of women “Who run the world?” If you’re a fan of Beyoncé, it’s ‘girls’, but while we’re nowhere near achieving global gender parity, the potential influence and impact of women on the world economy is undeniable. Women’s participation in the global economy could add as much…