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MARKET
ACCESS
WORKSHOPS

Leveraging our network to grow yours

Why a M.A.W?
How does it work?

Why a M.A.W?

Penetrating a new market can be a lengthy and resource heavy process.

Our market access workshop is a bespoke platform crafted to provide you with direct access to decision makers in growth markets.

While most consulting firms will sell you an elaborate plan to define market, perform analysis, assess your internal capabilities and develop market entry options (to justify a hefty investment), they will rely mostly on desktop research and their past experience.

At naseba, we believe that the best way to succeed is to talk to decision makers and encourage them to meet and do business with you. We believe, every growth market holds perfect buyers for every product out there and it is just a matter of selling it right.

Whether you are launching a new product, entering a new market or simply wanting to consolidate your brand to existing customers, we qualify the decision makers and ensure you close them for business.

We gather the perfect group of professionals and manage the entirety of the workshop. From its content creation, branding and design, attendee acquisition to the event execution in alignment with your strategy.

Why should you do it?

ENTER NEW

MARKETS

  • Leverage our established database of decision makers
  • Shorten your sales cycle
  • Reduce your barrier to entry

CONSOLIDATE YOUR

GROWTH

  • Educate your existing users
  • Up-sell and upgrade your customers
  • Thought leadership to your distributors

ACCESS TO CHANNEL

PARTNERS

  • Strict and efficient qualifying process
  • Due-diligence done on your behalf

OUTSOURCE YOUR

PRE-SALES

  • We introduce you to qualified buyers
  • We reduce your sales costs
  • We effectively manage your pre-sales

A growing success

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Countries of expertise

Number of workshops per year

M.A.W roadmap

1. INITIATE

Kickoff brief to decide the audience, the location and the timing of your M.A.W.

2. QUALIFY

In order to qualify efficiently each one of the buyers, a brand new questionnaire is created for your workshop. Once you have confirmed the document touches upon every criteria you need, our team starts the attendee acquisition.

3. ACQUIRE

While our team reaches out to your targeted audience, we regularly update you on the acquisition status for your team’s validation. You get to pick the quality of the prospected buyers.

4. PRESENT

All the confirmed delegates receive the full program a week prior to the presentations. Everybody knows why they are attending and are eager to see how you can help their organization. During the day, One to One private meetings with warmer leads are useful to rapidly convert a discussion into written business.

5. CLOSE

The same team that has been working with you for weeks, follows up with the delegates on your behalf and briefs you on the next steps towards a closed deal.

Our clients

Microsoft (450x350)
Huawei (450x350)
IBM (450x350)
AA 450x350 440x300
SAP (450x350)
Oracle (450x350)

Half of the fortune 500 companies use Naseba’s commercial services. Through the M.A.W, you can outsource your pre-sales and have a 20+ guaranteed prequalified buyers within a 6 weeks timeframe.

Pfizer (450x350)
Merck (450x350)
Bayer (450x350)
Novartis (450x350)
Johnsons&Johnsons (450x350)
Roche (450x350)

Researching and qualifying the right distributor for your needs can be a lengthy and costly process. Our team’s experience in the region guarantees you only 3rd party channel partners with your desired criteria will attend your M.A.W.

Airstrip (450x350)
GaussSurgical (450x350)
SureTouch (450x350)
Parsys (450x350)
LincDoc (450x350)
CareSyntax (450x350)

Either you are interested to sell your services through pay-per-use model, through a reseller, or targeting the end user by yourself. Shorten your sales cycle and speaking directly to a pre-qualified audience is always the best option.

Symantec (450x350)
Checkpoint (450x350)
Forcepoint-(450x350)
FireEye (450x350)
PaloaltoNetworks (450x350)
Mimecast (450x350)

In cyber security, everybody is chasing the same dollar. CIO and CISOs have a lot of solution providers to choose from. By delivering a M.A.W to your targeted audience, your can overcome their objections and get ahead of your direct competition.

PizzaFusion (450x350)
Unilever (450x350)
Pepsico (450x350)
CocaCola (450x350)
Nestle (450x350)
SweetsOfOman (450x350)

Supply chain partners and 3rd party logistics are a crucial aspect of the food and beverage industry. Either you need to seek new partners or educate your current ones, Naseba qualifies and invites them on your behalf, manages the logistics and creates all the collaterals in order to let you focus on what matters: your offering.

M.A.W success stories

Airbus (400x200)

Airbus is a global leader in the defence sector, the largest defence supplier in Europe, and among the top 10 defence companies worldwide. Airbus CyberSecurity is a global specialist in cyber security with the mission to protect governments, military,…

Samsung (400x200)

Samsung Electronics, since being established in Korea in 1969, has grown into one of the world’s leading technology companies in technology, opening new possibilities for people everywhere. Today, its global network extends across the …

Oracle (400x200)

Oracle is the #1 provider of business software, with a broad portfolio of solutions for companies of all sizes. Oracle helps customers develop roadmaps, migrate to the cloud, and take advantage of emerging technologies from any point: ….

Roche (400x200)

Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. As the world’s largest biotech company,it boasts truly differentiated medicines in oncology, virology, …

Airbus is a global leader in the defence sector, the largest defence supplier in Europe, and among the top 10 defence companies worldwide. Airbus CyberSecurity is a global specialist in cyber security with the mission to protect governments, military, organisations and critical national infrastructure from cyber threats. Airbus CyberSecurity provide a global cyber defence approach that dynamically aims to protect, detect and respond the cyber threats with a portfolio including managed security services, industrial control system offerings, encryption, key management and consultancy services.

Entering a new market

The client, based outside of the GCC region, wanted to amplify their regional sales and marketing efforts, particularly in Oman. They wanted to educate potential key customers about the latest threat landscape, industry concerns and their latest service offering.

Target audience

A list of key prospects meeting the client’s requirements was prepared and pre-approved by the client for Naseba to start the acquisition process.

Questionnaire

Working closely with the client, Naseba created a questionnaire to prequalify potential buyers based on their budget, authority, need and timeframe.

Leverage contact

Given its vast experience and outreach in the cyber security industry, Naseba approached senior decision makers (CIOs and CISOs) representing leading government agencies, energy and utilities and ports from across Oman, to take part in a half day workshop.

Approval

Weekly status updates and market feedback was provided to the clients to approve the potential buyers and tailor make their presentation.

Content

Based on the client’s brief and market intelligence gathered, Naseba created a half-day workshop’s agenda and prepared appealing marketing collaterals.

Logistics

Naseba organized and hosted the workshop at a high-end, exclusive, mutually agreed upon premium 5 star hotel. The workshop included keynote presentations, interactive roundtable discussion, networking coffee break and 5* lunch.

Samsung Electronics, since being established in Korea in 1969, has grown into one of the world’s leading technology companies in technology, opening new possibilities for people everywhere. Today, its global network extends across the world where the creativity, expertise and diverse perspectives of its employees are helping to drive growth. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives.

Meet new buyers

The client, being one of the leaders in its segment, already had a very good market share in the UAE’s private sector but wanted to grow their public and government organisations market penetration to showcase their enterprise mobile security and data management services and solutions.

Target audience

A list of key prospects meeting the client’s requirements was prepared and pre-approved by the client for Naseba to start the acquisition process.

Questionnaire

Working closely with the client, Naseba created a questionnaire to prequalify potential buyers based on their budget, authority, need and timeframe.

Leverage contact

Naseba leverages its extensive database of chief Information Officers, Chief Technology Officers, IT/Technology Directors and Heads of IT Security from ministers, courts, state-owned enterprises, councils, municipalities and authorities to understand their needs and allocated budget in terms of mobile security and data management.

Approval

Weekly status updates and market feedback was provided to the clients to approve the potential buyers and tailor make their presentation.

Content

Based on the client’s brief and market intelligence gathered, Naseba created a half-day workshop’s agenda and prepared appealing marketing collaterals.

Logistics

Naseba organized and hosted the workshop at a high-end, exclusive, mutually agreed upon premium 5 star hotel. The workshop included keynote presentations, interactive roundtable discussion, networking coffee break and 5* lunch.

Oracle is the #1 provider of business software, with a broad portfolio of solutions for companies of all sizes. Oracle helps customers develop roadmaps, migrate to the cloud, and take advantage of emerging technologies from any point: new cloud deployments, on-premises environments, and hybrid implementations.

ENGAGE CUSTOMERS

The client wanted to present to its existing clients their new cloud based solutions for finance leaders. Even though the targeted companies were already using their solutions in many different divisions, they were not able to meet face to face with the finance heads. Naseba was entrusted with reaching out to C-level finance leaders from those organisations and understanding their cloud needs and readiness to implement.

TARGET AUDIENCE

A list of key prospects meeting the client’s requirements was prepared and pre-approved by the client for Naseba to start the acquisition process.

QUESTIONNAIRES

Working closely with the client, Naseba created a questionnaire to prequalify potential buyers based on their budget, authority, need and timeframe.

LEVERAGING CONTACT

Naseba reached out to the Chief Financial Officers, Group Chief Financial Officers and Finance Directors from the targeted entities to present them the benefits of new digital technologies such as the cloud to modernize finance and highlighted the modern best practices to derive new business value in finance. Naseba ensured they were ready to move forward to cloud-based solution, had the budget required and the will to do it in the next 3 to 6 months.

APPROVAL

Weekly status updates and market feedback was provided to the clients to approve the potential buyers and tailor make their presentation.

CONTENT

Based on the client’s brief and market intelligence gathered, Naseba created a half-day workshop’s agenda and prepared appealing marketing collaterals.

LOGISTICS

Naseba organized and hosted the workshop at a high-end, exclusive, mutually agreed upon, premium 5 star hotel. The workshop included keynote presentations, interactive roundtable discussion, networking coffee break and 5* lunch.

BUYERS ATTENDANCE

28

FOLLOW-UP

The client left the workshop with 8 follow up meetings which were scheduled on-site and is on its way to sign the first 2 deals

Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. As the world’s largest biotech company, it boasts truly differentiated medicines in oncology, virology, inflammation, metabolism and CNS. Roche is also the world leader in in-vitro diagnostics, tissue-based cancer diagnostics and a pioneer in diabetes management.

 

Meet new distributors

The client’s distributor in Saudi Arabia, the region’s largest market in the Middle East and North Africa, was failing to perform in terms of revenue generation. Naseba was asked to locate and pre-qualify new potential distributors based on highly stringent requirements.

Target audience

A list of key prospects meeting the client’s requirements was prepared and pre-approved by the client for Naseba to start the acquisition process.

Questionnaire

Working closely with the client, Naseba created a questionnaire to prequalify potential buyers based on their budget, authority, need and timeframe.

Leverage contact

Naseba leveraged its top contacts among pharmaceuticals distributors to find new suitable distributors. This included organising private face-to-face meetings between the client and the distributors’ heads of procurement, sales directors, and technical teams. Each step of th eprocess was designed to be in line with the client’s particular needs and mandates.

Approval

Weekly status updates and market feedback was provided to the clients to approve the potential buyers and tailor make their presentation.

Content

Based on the client’s brief and market intelligence gathered, Naseba created a half-day workshop’s agenda and prepared appealing marketing collaterals.

Logistics

Naseba organized and hosted the workshop at a high-end, exclusive, mutually agreed upon premium 5 star hotel. The workshop included keynote presentations, interactive roundtable discussion, networking coffee break and 5* lunch.

Upcoming workshops

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Robotic Process Automation - Qatar

Doha, Qatar
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Robotic Process Automation - Saudi

Riyadh, Saudi Arabia
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Robotic Process Automation - Bahrain

Manama, Bahrain
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Digitizing lending to unlock growth

Abuja, Nigeria
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