These pages aim to illustrate the blockchain powered tagging solution, developed by LuxTag for the Fashion and Apparel Industry. It utilizes the NEM Blockchain Technology, offering smart contracts and multi-signature features. The project has the purpose of recording the data of every item immutably in order to prevent counterfeit, and allow proof of origin and proof of ownership. Furthermore, LuxTag enables brands to connect with their customer on a personal level improving customer engagement.
All these features define the essence of the items and enhance their value.
In 2017, LuxTag decided to sub-brand itself to better service different sectors, one of which is the fashion and apparel industry. The technology company is currently servicing other industries such as luxury, jewelry, education, art, and documents.
LuxTag for the Apparel and Fashion Industry – Features
LuxTag’s Solution protects fashion assets with two layers of security, hardware and software. Uniquely tagged items can be scanned and their authenticity can be verified, thanks to the respective accounts being registered on the blockchain.
Every day the fashion industry is threatened by counterfeits and brands are unable to assure a product’s authenticity to their customers. Footwear and handbags were the most counterfeited goods in the world in 2017. Due to counterfeit, brands are facing growing consequences such as lost revenue, and damage to brand image and reputation. Furthermore, origins and ownership are hard to track and prove, just as collecting insights on the customers, and creating customer engagement.
The solution that LuxTag provides for the fashion industry caters different needs such as anti-counterfeit and customer engagement. It prevents counterfeit of the goods, which can also be tracked during the whole supply chain, recording every step of the process and allowing transparency to the eyes of the customer. Finally, the solution increases customer engagement, as consumers are able to claim the items on their smartphone and register themselves as owners.
The flow below shows how LuxTag can revolutionize the current industry situation.
Apparel Manufacturer – Use case
On March 16th, 2018 brand protection solution provider LuxTag initiated the development of a next-generation web application for a 25 years-old sport apparel manufacturer.
Consumer goods equipped with blockchain technology will allow authentication, warranty, repair and loyalty reward, all accomplished in one scan. The solution will help enhance customer engagement and at the same time maintain a lasting relationship through the traceable and verifiable identity of the owners, products, and manufacturer. Initially, the LuxTag solutions will be applied to specific product lines, which will be expanded over time.
The LuxTag-developed system will also serve as a platform for future expansions in the company’s strategy in user identification, counterfeit detection, geo-location mapping of user base, and logistics of products distribution, from the manufacturer to end consumers.
About LuxTag
LuxTag is an anti-counterfeit and anti-theft solution provider, utilizing the state of the art blockchain platform called NEM. The blockchain-powered service issues digitized certificates of authenticity for tangible products and, under the hood, links these to brands and owners through multi-signature contracts. The LuxTag technology provides additional business intelligence through innovative means of enhanced customer engagement.
About LuxTag’s Technology
The company uses blockchain technology to register any asset. Blockchain is a data structure that represents a ledger, programmed to record and track anything of value while being distributed and without a central point of authority. Unlike a normal database, Blockchain has a non-destructive (immutable) way to track data changes over time. Because of its decentralized and distributed network of nodes in fact, data tampering cannot take place. As there is no central point of authority, Blockchain allows peer-to-peer interaction saving time and money.
The LuxTag patent-pending technology resides in the application layer utilizing the NEM Blockchain core, in order to generate and maintain digital certificates. NEM Blockchain Technology allows LuxTag to give its customers an unmatched level of versatility and quality, not found with any other service, ensuring customer satisfaction.
About LuxTag’s History
LuxTag set out to provide a digitized tagging solution for luxury products. Soon the team realized that the solution could be catered to many different markets. Therefore, we decided to focus on multiple industries and on their specific challenges. As of today, these industries include Fashion and Apparel, Jewelry, Documents, Luxury, and Art.
About LuxTag’s Vision
At LuxTag, we believe that everyone has the opportunity to do their own part making the world a better place. Every day our company strives to create more secure and trustworthy environments through innovation, integrity and cooperation. We are a team of dedicated individuals who work hard to provide our customers, partners, and employees the best services possible. Listening closely, is the root of every relationship we build.
To learn more about LuxTag, please visit www.luxtag.io or contact Sheng (COO) at [email protected]
