Qabas Shaer is a change management, strategy and innovation specialist; she is a consultant and facilitator with a passion for creating better customer experiences.

As founder of Riforma Consulting, with more than 18 years of work experience in the UAE and across the wider region, she has developed an engaging approach to consultancy and workshop facilitation, using an array of experiential learning tools and storytelling techniques.

She is a certified organisational storyteller and a certified facilitator in the LEGO® SERIOUS PLAY® Method; used to unlock imagination, ideation and innovative thinking.

Qabas holds a Bachelor’s degree in industrial engineering and a Master’s degree in information management and she is a certified manager of quality and organisational excellence by the American Society for Quality.