Julie Leblan is the CEO and founder of MyList, the first online multi-store gift registry in the MENA region. Previously a finance solicitor in Paris, she sets up MyList after struggling to find a way for friends and family in Europe to send her gifts and identifying an opportunity in the market. MyList has now partnered with over 300 retailers and is operating in the entire MENA region. MyList also expanded into the BtoB market with corporate gifts, rewards and incentives. Julie is the founder of the Women Business Club of the French Business Council in Dubai, was a board member and General Secretary of the FBC, a member of Dubai Business Women Council and EO network accelerator.

Julie Leblan was a finalist of International Business Excellence Awards in 2015 (Inspirational Female Leader), received the 2016 French Creative Entrepreneur of the Year award and MyList was selected as one of the TOP 100 most innovative Startups in the Arab World by Forbes in 2017.

MyList is the first online gifting & rewards platform in the Middle East offering gift registry, gift cards, employee & customer rewards (over 300 partner stores across 9 countries in MENA with offices in Dubai, Egypt and KSA). MyList has launched in 2016 an innovative B2B department called Merite Incentives offering technology solutions for retailers (gift card software, loyalty) and for companies (employee motivation and sales incentives platform via a cloud-based SaaS platform).