Cloud computing has been slowly but surely taking over the hospitality industry over the past few years. In 2012, it was touted as “the today and tomorrow of hosted hospitality”. Its reach is extensive, covering every type and size of hotel accommodation.
This variety was highlighted in an article in the Journal of Instructional Pedagogies: “From a small bed and breakfast to a chain of internationally and geographically separated hotels; from an Indian casino to a multi-billion Las Vegas resort; to a family run restaurant to hundreds of coffee shops around the world; all channels in the hospitality industry can benefit from using some form of cloud services.”
Hotel chains around the world are embracing the potential of cloud computing and cloud-based services. This year, five Mövenpick properties in Jordan introduced Oracle Hospitality Opera Cloud Services. The hotel chain has announced that the software will be implemented in all of its properties by 2018.
Through the use of Opera Cloud across multiple properties, guest needs can be better anticipated. A single guest profile created in the system can be accessed by employees at each property within a particular hotel chain or brand. For guests, this translates into the very real benefit of having their needs anticipated as soon as they check in – providing a tangible incentive to maintain loyalty to a single hotel brand. For most hotel guests, having their needs anticipated and met by hotel staff is a valuable part of the experience, and contributes greatly to the perception of luxury.
Cost efficiency is another key benefit of cloud computing, with cloud storage greatly reducing or even eliminating the expense of on-site data storage. Operational efficiency is also enhanced by the ability to access and share data in real-time. Hoteliers can provide their guests with surveys, one-touch feedback tools, and mobile apps to help them keep their fingers on the pulse of guest expectations.
Demand for cloud services is rising among hoteliers in the Middle East, many of whom are looking for ways to streamline administration and attract guests traveling to the region for Expo 2020 and the FIFA World Cup 2022.
On November 13th 2016, over 120 Middle Eastern hoteliers will gather to source hotel technology solutions at the 20th Hotel Technology Summit in Dubai. They will include Hotel Directors, General Managers, Purchasing Officers, and other key hospitality decision makers.
The summit will provide the ideal platform for you to close deals with these decision makers, connect with industry peers and position yourself at the forefront of hotel technology in the Middle East.
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