Greg Simon is the CEO and Co-Founder of Loyyal, a universal platform for the loyalty and rewards industry using blockchain and smart contract
technology. Greg has been involved in the Blockchain industry since early 2013 and believes behavior incentification is the application to unleash
the latent value in all things and relationships. Prior to discovering blockchain Greg was in investment banking for 12 years. He is a member of
the Dubai Global Blockchain Council. He has an MBA From Columbia University. He is a CPA and a CBP (Certified Blockchain Professional).