Every share counts in the social media conversation when there’s US$28 trillion at stake, and adding your voice to the mix in support of female economic empowerment, ultimately benefits everyone. Social media platforms are the new water cooler conversation starter, and liking, sharing or commenting on a personal or professional level is something that 2.46…
From a marketing tool originally populated by brand ambassadors, the role of the influencer has evolved into something more meaningful In 2017, CNBC tagged the social media market with an estimated US$1 billion valuation. Influencers get a bad rap in many quarters, and with some experts citing a decline in trust of peer authorities, along…
The quiet voice in our ear, on the small screen, in print and online, the world’s media needs to do more if we want to access the multi-trillion-dollar female economic empowerment effect Media plays a critical role in our daily lives as a messaging tool and a conduit that helps form our social values yet,…
