While profitability is an imperative, getting there at any cost is old world ideology and today’s CEO needs to be ahead of the curve in order to lead the business of the future “You can lead the change or be a victim of change,” said Denise M Morrison, who recently stepped down from her role…
From a marketing tool originally populated by brand ambassadors, the role of the influencer has evolved into something more meaningful In 2017, CNBC tagged the social media market with an estimated US$1 billion valuation. Influencers get a bad rap in many quarters, and with some experts citing a decline in trust of peer authorities, along…
While global demand for STEM talent is ushering in a new era of employment opportunity, it’s still a man’s world Between 2000 and 2010, STEM related jobs grew at three times the rate of other jobs and, by the end of this year, a total of 2.4 million STEM vacancies will remain unfilled. With digitalisation…
Encouraging more female entrepreneurs to join the swelling ranks of global women-led, and owned, businesses isn’t a tick box exercise, it’s an economic driver Women influence up to 85% of all consumer purchase decisions, yet men make up 85% of engineering and product design professionals. When 50% of the world’s population are women, where’s the…
Five reasons why promoting diversity and inclusion is an imperative for sustained business success In the past, putting diversity and inclusion on the boardroom agenda has seen it sidelined under corporate social responsibility as a corporate governance and self-regulation concern rather than as part of a solid business strategy. Time for a reality check. Simply…
The quiet voice in our ear, on the small screen, in print and online, the world’s media needs to do more if we want to access the multi-trillion-dollar female economic empowerment effect Media plays a critical role in our daily lives as a messaging tool and a conduit that helps form our social values yet,…
Why it doesn’t pay to underestimate the economic power of women “Who run the world?” If you’re a fan of Beyoncé, it’s ‘girls’, but while we’re nowhere near achieving global gender parity, the potential influence and impact of women on the world economy is undeniable. Women’s participation in the global economy could add as much…
Briar Prestidge is the CEO and founder of Briar Prestidge International, a high-profile PR and media production agency. Working with world leaders, top CEOs, government, celebrities and strategists, Briar is an expert in ‘new-age PR.’ A qualified digital marketer with an international career spanning across Dubai, New York, London and Australia, Briar produces many regional…
WOMEN: THE FASTEST-GROWING GLOBAL ECONOMY A SNAPSHOT REPORT BY NASEBA INSIGHTS FOR WIL ECONOMIC FORUM CLICK HERE TO GET MORE INFO When women participate in the economy everyone benefits[1] Women’s participation in the world economy could add as much as US$28 trillion to annual global GDP[2]by 2025 with studies confirming the powerful multiplier effect of…
WOMEN: THE FASTEST-GROWING GLOBAL ECONOMY A SNAPSHOT REPORT BY NASEBA INSIGHTS FOR WIL ECONOMIC FORUM CLICK HERE TO GET MORE INFO Women can change the world, but empowerment is a two-way street[1] Around 870 million women, who aren’t already part of the mainstream economy, will enter the workforce or start their own businesses by 2020[2],…