8:00 - 9:00


8:00 - 9:00



Chief Executive Officer,

Sophie Le Ray is an entrepreneur, an author and an experienced business facilitator. In 2002, she co-founded Naseba, a business facilitation company specialising in emerging markets. She was appointed CEO in 2009 and is responsible for overseeing the operations of the company across its offices in the Middle East, India, Pakistan, China, the US and Europe.

Sophie has over twenty years of experience in producing and organising business platforms and has been based in the Middle East for over a decade. She began a career in public relations before finding her niche in B2B conference production.

She is the founder and spokesperson of the Global WIL Economic Forum, a platform that promotes women’s economic empowerment and celebrates diversity and inclusion worldwide. She is also the co-author of ‘Game Changers: How Women in the Arab World Are Changing the Rules and Shaping the Future’, published by Motivate Publishing in May 2016 and winner of ‘The Best International Non-Fiction’ award at Sharjah International Book Fair, 2017.


Founder and CEO, Grit International

Ida is a psychologist and business owner with almost 20 years of progressive HR experience in various industries and geographies; focused on delivering efficient, solution oriented talent management support to dynamic and fast moving businesses. Tackling the everyday issues with an ability to anticipate long-term challenges, she is driven to develop talent management solutions that enable her clients to grow businesses sustainably, deliver results consistently and build global teams successfully.

Ida is well known for her passion to support the growth of emerging talent towards leadership roles of the future. She enjoys teaching self-awareness and is engaged in projects with Swiss Federal Institute of Technology (ETH Zürich) with a goal to develop platforms for graduates to have a smooth transition to workforce. Ida’s team in Grit International has recently launched innovative digital job-matching platform that aims to improve talent supply for the future and reduce omnipresent retention issues in ICT roles, particularly females.

At the beginning of 2019, Ida will publish a book called “Generation Grit”. Her objective is to timely provoke thinking about the generation born after 2010 which will live and work longer than any other before. In those career marathons, the productive future of work will require everyone to be a leader and skilled to collaborate with colleagues, partners and artificial workforce in order to navigate a shared future. How to prepare the new generation to become increasingly accountable and independent remains to be a challenge that Ida is dedicated to help solving.