GAME CHANGERS

From a marketing tool originally populated by brand ambassadors, the role of the influencer has evolved into something more meaningful In 2017, CNBC tagged the social media market with an estimated US$1 billion valuation. Influencers get a bad rap in many quarters, and with some experts citing a decline in trust of peer authorities, along…

Brazilian Bank To Trial New Blockchain Digital Wallet in Sao Paulo

Banco Bradesco, one of Brazil’s largest banks, is planning to trial a new digital wallet and mobile finance app that leverages blockchain technology for payments and money transfers. The trial will take place in Paraisopolis, a neighborhood located in the southern area of Sao Paulo. The solution was developed by domestic startup eWally. eWallet was one of…